Coordinator, Sales Insights & Communications

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:

The Coordinator, Sales Insights & Communications will be responsible of generating actionable insights for clients, via analysis of trends, building of reports and understanding segmentation and data provided by the research and BI areas of the company.

This position will connect internal research and BI reports to the sales teams, developing data visualization and reporting to deliver comprehensive sales insight packs that support campaign understanding, audiences and 360° results. This coordinator is the “translator” of reports between internal sources of data to clients and agencies. It’s knowledge of local clients, types of deals and needs will be critical to ensure understanding and best use of data.

This coordinator will develop reporting processes and use cases – ensuring internal approval – to deliver detailed data from campaigns, as well as tracking of incremental sales derived from these activities.

The Coordinator, Sales Insights & Communications will be responsible for:

• Support to the Ad Sales team for the development of commercial proposals that include strategic thinking and generating a fit between the needs of advertisers and the possibilities offered by Disneys product portfolio.
• Work on producing information that will nourish the commercial team about the competitive context, performance of TWDCs assets, performance of integrated multimedia audiences in our portfolio that help explain the dynamics of change in terms of consumption of each medium and platform and property.
• Engage with Sales teams and clients directly in the review and discussion of data trends, insights, and recommendations.
• Develop appropriate processes to ensure approval of data to be used for external facing materials (clients and agencies).

What we need from you to be part of this story:

• Sales, communication or technology marketing background.
• Experience developing strategic commercial proposales.
• Deep understanding of marketing insight data.
• Knowledge of the digital advertising eco-system.
• Strong interpersonal, communication, and organizational skills are also essential, along with keen attention to detail.
• Experience developing communication materials.
• Excellent writing and verbal communication skills with the ability to work with both technical teams and business strategy teams.
• Advanced use of presentation tools (Adobe, Powerpoint, Canvas, etc).
• Ability to cultivate sales and client relationships.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney