Brand Manager Jr

Brand Manager Jr

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business – all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.

Main Purpose

Your mission will be to comprehensively define and manage brand plans to ensure their growth, working together with local and regional teams.

Key brands: Empecid, Empecid Gyno, Bepanthol, Rennie & Alka Seltzer, among others.

Your mission will be to

• Analyze brand positioning and consumer insights.
• Monitor market trends, research consumer markets and competitors’ activities.
• Develop the brand plan with innovative growth strategies and clear executions.
• Adapt and deploys brand´s strategies, according to local competitive context and portfolio characteristics for every country.
• Lead innovation projects (product launches, product updates, and line extensions) to drive the growth of the categories, managing the initiatives in conjunction with the Group Brand Manager and regional teams.
• Develop direct to consumer (DTC) communication, creating successful and insightful stimulus, according to brand´s necessities and general strategy.
• Generate annual media plan, through coordination of a central media agency, monitoring optimal mix & investment allocation.
• Define the pricing architecture strategy considering the competitive environment, product positioning and attributes, and the profitability objectives.
• Determine the sales volume of the brands, together with the optimal investment to guarantee the achievement of the objectives.
• Execute plans effectively to ensure that top-line sales goals and bottom-line profit goals are met.
• Lead the brands teams, to promote the joint work of the different areas (trade - sales - medical - RRAA) and to ensure an execution aligned to the main strategy.

Unlock your potencial

• Degree in marketing, business administration or a related field.
• 2-3 years of experience in Marketing as Brand Manager (requested) in pharmaceutical, cosmetic, or mass consumption industries (preferably in dermatology category).
• Fluent English (spoken and written).
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and results oriented.
• Strong organization skills and ability to successfully manage multiple high priority projects simultaneously.
• Experience in media management and product launching will be valued.
• Must show and encourage respect for diversity.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity or gender expression. We are committed to treating all applicants fairly and avoiding discrimination.

Período de aplicación: 6-5-2024 al 15-5-2024
División: Consumer Health
Ubicación: Munro, Pcia Buenos Aires
Tipo de empleo: Híbrido, 2 veces x semana oficina
Grado de posición: VS 1.1

Recruiter: Alejandro Condeme