TikTok Expert

As a TikTok Expert on our team, you will be responsible for working with our new music artist on engaging videos for Instagram, TikTok, and YouTube.

Responsibilities

Research

• Analyze the psychology of our target customer base

• Research the features, benefits, and unique differentiators of each product we offer

• Evaluate competitors and cross-industry trends in terms of concept, style, and other factors

• Compile and document reference videos and create a reference library

Planning

• Suggest scripts and ideas. Build briefs for approval by our marketing team.

• Collaborate with copywriters and creative strategists to develop angles, storylines, and scripts

• If not for yourself, create shot lists, recruit influencers, brief them on filming collaterals and B rolls, and review content performance to design new tests with the traffic team

• Identify and recruit creators and talents for video projects

Production

• Provide feedback to influencers and review raw footage from influencers

• Edit videos with persuasion elements in mind, create necessary graphics, and create strong visual hooks for new and existing videos

• Reformat winning content for other platforms

Project Management

• Manage deadlines and coordinate with the traffic team on video production schedules

• Document and templatize winning videos to facilitate the creation of successful concepts and formats, and spark new ideas within the team

Portfolio References

Here are some portfolios, styles, & video examples that we like

https://bit.ly/3QhdlTr

https://bit.ly/3vP2F4M

https://bit.ly/3GJkzMG

Requirements

Technical

• Deeply proficient in TikTok, Youtube, Canva, After Effects, or Photoshop

• Combine relevant aesthetics for our Italic brand with direct response elements

• Deep understanding of psychology driving “thumb-stopper” advertising to grab attention within 3 seconds

Soft Skills

• Commitment to learning, growing, and contributing to a fast-paced, result-driven team for at least three years.

• Low ego and thick skin. Able to take daily critical feedback constructively and iterate to build new tests. Approaches failures as an opportunity to do better.

• Passion for your craft, obsession with videos & Social

• Total responsibility for the performance of your content (If it’s working, ask why & templatize it, if it’s not working, figure out how to fix it)

• Strong communication skills. Great team player

• Be efficient and complete high-quality, detailed work on time.

Experience

• 3+ years of experience as a content creator on TikTok, Youtube, or Instagram

• 3+ years experience with video production

• Experience working with growth or consumer teams preferred

• Strong portfolio of content that have performed well

• Must have experience & enjoy creating significant amounts of video content