Analyst, Content Analytics

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:

The Content Analytics Analyst plays a crucial role in analyzing content performance and audience engagement, with a particular emphasis on tiering analysis and optimization for Disney Streaming Services. They apply advanced analytics to understand consumption patterns on direct-to-consumer platforms, collaborating with the Regional Content Manager to create audience insights using BI thinking, Machine Learning, and storytelling techniques. The coordinator builds strong relationships to boost data-driven decisions throughout DTC strategies and operations.

The Content Analytics Analyst will be responsible for:

• Conduct advanced analytics to understand tiered content performance and audience engagement, delivering insights to maximize consumption levels.
• Partner closely with business stakeholders to identify and unlock opportunities for improving tier-specific content performance and engagement within the platform.
• Collaborate with periodic presentations and meetings, focusing on actionable insights and data-driven decisions related to tiering strategies, optimization, and advertising impact.
• Monitor key streaming and digital consumption metrics specific to tiering and advertising, ensuring a deep understanding of content consumption patterns, tier-related metrics, and advertising effectiveness.
• Contribute to the continuous improvement and development of new tools for analyzing tiered data, optimizing tier-specific content strategies, and evaluating advertising impact.
• Go beyond data reporting to analyze the underlying reasons behind tier-specific consumption patterns, advertising effectiveness, and make recommendations for tier-specific content enhancements and advertising strategies.

What we need from you to be part of this story:

• 1+ years on media entertainment / content analytics (preferred)
• 1+ years of work experience using large datasets SQL / snowflake, among others (desired).
• Deep understanding of digital media consumption metrics and Ads knowledge (is a plus).
• Familiarity with data exploration and data visualization tools like Looker, Power BI, Data Studio, Tableau, etc. (desired)
• Experience with Python/R or other statistical programming language (is a plus).
• Effective communication & storytelling.
• Excellent time-management skills, ability to handle priorities, deadlines & problem solving.
• Initiatives, proactivity & ability to work without supervision.
• Solid interpersonal skills. Managed and create strong relationships with business stakeholders and colleagues.
• Detail-oriented (accurate with large amounts of data and display high competence with numbers and percentages).

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney