Programmatic Strategist

Brainlabs is a digital media agency – were passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the worlds largest advertisers to do just that.

Our mission is simple, we want to become the worlds largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst were at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. Its a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

Classification: Full-time
Team: Client Delivery, NAMER Region
Reporting to: Associate Director, Programmatic
Estimated Start: August 2024
Location: [Hybrid] 3x/week
HIT CEL
Av. del Libertador 7208
C1429 BMS
Ciudad Autónoma de Buenos Aires
Work Authorization: This role is open to Argentina Citizens/Permanent Residents. We are unable to sponsor any work authorizations for this role.

Whats the role

Were growing our Programmatic practice and looking to bring a new team member onboard – were looking for a consultative, analytical mind – not afraid of taking charge of operational workflows and presenting in front of audiences/teaching clients about our DSP. Youll use your RTB/Programmatic media buying experience to deliver innovative strategic approaches, unique solutions, and testing plans to maximize our clients campaign ROI.

So, tell me about the company

Brainlabs is culture-first. Youve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! Thats why the culture we cultivate is a culture of winning together.

To learn more about what its like to be a Brainlabber, check out our culture code.

What you do

Client Responsibilities

• Form close relationships with clients, becoming their trusted advisor for programmatic media buying, surfacing insights, and educating on best practices
• Communicate elements of the brief and/or campaign plan to internal teams
• Generate polished, client-ready deliverables with exceptional accuracy (e.g. performance reports, contracts, proposals, screenshots) using Google Suite
• Analyze campaign performance and attribution reporting for all accounts, extracting insights from raw data collected (e.g. eCPA, eCPE, CTR) and provide client-friendly briefings throughout the campaign flight as a supplement to reporting
• Lead communication between internal teams and convey technical issues and requirements in a clear and concise manner between teams and to clients

  Campaign Management

  • Setup – proactively oversee and manage client campaign portfolios, oversight of delivery and performance, surfacing insights, and educating customers on best practices
  • Manage & QA the full lifecycle campaign portfolio within relevant buying and campaign management systems (DV360, The Trade Desk, Yahoo!, and Amazon DSP) and ensure all campaign requirements are delivered according to SLAs:
  • Technical configuration
  • Trafficking
  • Reporting & Optimization
  • Partner with channels leads & Programmatic Trader to develop channel testing plans to drive continual optimization toward business goals
  • Collaborating with the Programmatic practice to troubleshoot issues related to data accuracy, creative approvals or technical anomalies

Who you are

Essential Skills -

• Solid understanding of programmatic, ad tech, self-serve DSPs, SSPs, PMPs
• Experience in GMP Platforms such as: Campaign Manager 360 (CM360), Display Video 360 (DV360), Google Analytics 360 (GA360 or GA4), etc.
• Other relevant DSP experience includes: Yahoo!, Amazon, Trade Desk, Amobee, Centro, Xander, MediaMath, etc.
• Experience in planning, buying, and optimizing cross-media campaigns via standard display, Connected TV/OTT, digital audio, native, mobile, DOOH, and more
• Experience in applying data (1st, 2nd, or 3rd) to get the most out of Programmatic buys

  Essential Experience -

  • 4-year degree in any field, or relevant/complementary professional experience
  • 1-3 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Operations role
  • 1+ years of RTB/Programmatic media buying experience is a must (DSP, ad network, agency trading desk, in-house programmatic, etc.)

  Desirable Experience -

  • Experience with A/B and/or Multivariate testing concepts
  • Knowledge of the evolution of Programmatic media; how video, social, display, native, branded content became purchasable programmatically
  • Experience with industry and media research tools, ad verification, and brand safety tools
  • Experience with attribution modeling
  • Certifications: DV360, CM360, or any other major DSP

How you succeed

In addition to the below, you will be evaluated based on how you live our Culture Code! See our Culture Code on the next page.Key metrics of success for this role include:

• Your work in Programmatic data analysis, idea-sharing, and client satisfaction!
• Youll be able to ask for anytime feedback and will receive coaching from your people leader in monthly 1:1s to help you calibrate and grow your career better and faster here than anywhere else.

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Beyond salary, you can learn more about our Benefits & Perks for our North America Brainlabbers here.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.